The CA Immo International share enshrines the core values of the company in a product that clearly promises institutional and private investors attractive and consistent returns. This undertaking is made tangible by the slogan „Your investment goals are our mission“, which signals a commitment to absolute customer orientation. Augmenting this positioning are the values contributed to the company by the CA Immo New Europe property fund. The fund is a 51% subsidiary and which expressly pledges its institutional investors maximum returns. CA Immo International‘s differentiation strategy consequently impacts on the products and their positioning, and shapes its communication policy vis-à-vis investors.
In its interpretation of investor relations and how they are pursued in practice, CA Immo International relies on prompt, personal, transparent and competent information – and delivering it differently to each investor target group. Smallscale private investors and wholesale institutional investors have quite different needs and requirements, not only as regards the investment products but also in terms of information and communication. As a general rule, the standards for institutional investors are significantly higher than those for private investors. For CA Immo International, with its strong focus on institutional investors, this entails illuminating the company‘s background, environment and markets in such a way that wholesale investors receive the ideal depth of information for their investment decisions. This is also something that the Management Board is particularly involved in: the Board members of CA Immo International are available for personal consultation with investors and happy to answer their questions. The company meets its legal information obligations appropriately to the specific target group, and provides supplemental information through a variety of communication instruments.
As one would expect, the staff responsible for investor relations are always available personally as the first point of contact. There is also a telephone inquiry hotline.
Electronic media play a particularly prominent role in
CA Immo International‘s communications because of their fast response time and flexibility. The monthly e-mail newsletter provides regular updates on the company and its markets; Our website is edited daily and offers a comprehensive range of information and services. Clear instructions for users, the one-click principle (allowing the relevant information to be accessed ideally with just one mouse click) and a service-oriented layout ensure information is turned around quickly. Speed and customer service have consciously taken priority over more elaborate presentation and animations that take a long time to load. The opportunities for clear and attractive user-friendly design, on the other hand, have been deliberately used. Special services include interactive portfolio documentation with detailed information of individual properties, a performance calculator and online portfolio manager.
In the run-up to the IPO, the scale and intensity of investor relations reached new levels. Many detailed discussions took place with individual analysts and research institutes. This resulted in a large number of positive reports and analyses, including from Bank Austria Creditanstalt/CA-IB and Merrill Lynch. These analyses can be downloaded from CA Immo International‘s website.
In October 2006 the Management Board attended around 50 meetings as part of the IPO roadshow. Furthermore, Board members gave presentations at numerous conferences. In addition, all the key company data were incorporated in the information systems that are of interest to wholesale institutional investors.
Preview on Investor Relations Meetings, First Half-Year 2007
Besides addressing the target groups, CA Immo International organised a comprehensive and balanced communications offensive for the benefit of the media and general public. At the IPO press conference on 9 October 2006 details were presented about the IPO,
CA Immo International, and the vision of going public and trading shares. A large number of press releases on specific subjects provided news about current developments and individual aspects of the flotation. The Management Board gave journalists an insight into the strategy and company in many personal interviews. The conventional IPO advertising campaign was launched in October with the slogan “Darned good prospects”.